A glimpse into the world of advertising

Technology is changing our world everyday and with it, the world of Advertising. From the influx of creativity to strategy and strict budgets, right down to the different media forms being used today; advertising agencies across the globe now have to work twice as hard to push out the best creative and media output for their clients.

Being in advertising requires one to be bold, and really think outside the box. At Dicomm McCann, we live to grow and build brands that connect with people, brands that change lives and communities. Every ad agency works hard to bring out amazing advertising campaigns that grab attention and for that to happen, you need to have a solid understanding of what client wants and accurately capture everything the client stands for.

Ad spend continues to diminish due to the challenging economic operating environment. Digital advertising has extended a new lease of life to advertisers and has been able to offer affordable and low cost above the line advertising. Although this has increased the demand for online advertising, companies are now pushing out more work yet receiving less money, thus their finances remain stunted.

The advancement of technology hasn’t spared slow moving advertising agencies, instead it has opened up a new world of possibilities for traditional advertisers where everything is affordable and within reach. In essence, this has resulted in a totally new consumer, a consumer that knows exactly what they want.

So, at the end of the day, agencies have to rethink the way they do things and this is why we do things differently at Dicomm McCann.  Our commitment to our clients keeps us inspired and drives us to move with the times and do more for the growth and visibility of our clients.